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Princesses Beatrice and Eugenie's Brand Is 'Washed Up' as They Deal With Fallout of Shamed Dad Ex-Prince Andrew's Mounting Scandals

image of prince Andrew princesses Eugenie and beatrice
Source: MEGA

Princesses Beatrice and Eugenie are reportedly worried that their 'brand' is being tarnished by their disgraced father, the former Prince Andrew.

March 9 2026, Published 12:04 p.m. ET

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Princess Beatrice and Princess Eugenie are struggling to deal with their disgraced father, the former Prince Andrew, as his scandals continue to grow.

The York princesses are reportedly worried that their "brand" is being tarnished by Andrew, 66.

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The U.K. Isn't Happy With the York Family

image of prince Andrew princesses Eugenie and beatrice
Source: MEGA

Princesses Beatrice and Eugenie are trying to distance themselves from ex-Prince Andrew.

Royal expert Hilary Fordwich told Fox News on March 9 that "there is a great degree of anti-York sentiment in the U.K., as recent polls indicate."

The girls' "credibility" now mainly "hinges on distancing" themselves from Andrew.

"The York brand is washed up," Fordwich stated.

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Ex-Prince Andrew Was Arrested Last Month

image of prince Andrew princesses Eugenie and beatrice
Source: MEGA

The York princesses may be 'sidelined' from future royal events.

Beatrice, 37, and Eugenie, 35, may be "sidelined from all future royal engagements" as Andrew's indiscretions continue to find their way to the spotlight.

The ex-Duke of York was arrested on February 19 on suspicion of misconduct in public office and was held in custody for 11 hours. He has been accused of allegedly sending confidential documents to dead s-- offender Jeffrey Epstein while he was serving as the U.K.'s trade envoy from 2001 until 2011.

"The general consensus is we won’t be seeing much of Beatrice and Eugenie in the U.K. However, their royal status will still be intact within some circles, just not U.K. royal circles. The U.K. public's patience is well and truly frayed," expert Helena Chard also told Fox News.

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Princesses Beatrice and Eugenie Still Have Their Royal Titles — For Now

image of royal family
Source: MEGA

While Princesses Beatrice and Eugenie still have their royal titles, their father is no longer a prince.

While Andrew's royal titles were effectively taken away last year by King Charles, Beatrice and Eugenie's peerages are still intact. Charles, 77, also evicted his younger brother from his longtime Windsor home, Royal Lodge, and forced him to move to Sandringham Estate in Norfolk.

However, the princesses are still reportedly worried that they won't get to keep their own titles in the near future. "They want to hold on to their royal status. It’s their identity," a source told People on March 5.

Princess Eugenie Stepped Down From Her Anti-Slavery Charity

image of Sarah ferguson princesses beatrice and Eugenie
Source: MEGA

Princesses Beatrice and Eugenie have been banned from appearing at The Firm's annual Royal Ascot event this year.

As a result of Andrew's scandals, Beatrice and Eugenie have been banned from appearing at The Firm's annual Royal Ascot event this year. The royal family's horse racing bash takes place every June, and the Yorks have been regular attendees for years.

It was also announced recently that Eugenie has stepped down from her role as a patron of the charity Anti-Slavery International.

The organization said in a statement: “After seven years, our patronage from HRH Princess Eugenie of York has come to an end. We thank the Princess very much for her support for Anti-Slavery International. We hope that she continues to work to end slavery for good and deliver freedom for everyone.”

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