Gwyneth Paltrow Reportedly Made Her Staff Smell Her Vagina To Create Goop Candle

Talk about going above and beyond for a job!

When Gwyneth Paltrow created her infamous This Smells Like My Vagina candle for her company Goop, she reportedly made her employees smell the real thing.

In an interview with Closer, Goop’s chief designer Shaun Kearney explained that the Goop office is unlike any workplace in the world.

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“You will find staff sitting at their desk with a bunch of needles in their face or wearing a necklace vibrator while discussing which sex toys gave them the best orgasm that weekend,” he said. “It’s the most hilariously wonderful and crazy environment.”

“For the Goop team, smelling Gwyneth’s vagina became just another days at the office,” he confessed. “She’s the ultimate embodiment of the brand, and that means ensuring its authenticity with the products.”

The Shakespeare In Love actress released the $75 candle — which smells of geranium, citrusy bergamot and cedar — back in January, and the buzzed-about item sold out immediately. The 47-year-old said she chose to name the candle after her privates because she wanted to end the stigma around female sexuality.

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“The idea (is) that women have been taught to have a certain amount of shame about their body,” she said. “So, if you just light a candle that says This Smells Like My Vagina, and put it on the coffee table, it’s kind of a punk rock statement.”

Kearney added that while not everyone is a fan of Paltrow’s ideas, she often has discussions about what everyone is thinking — just not talking about.

“Gwyn’s a trailblazer and isn’t afraid to have conversations we think about but often don’t have,” he said. “She loves pushing buttons and knows that not everyone’s going to be a fan, but that’s part of her allure and what makes Goop so unique.”