Kim In Skims! The Reality Star Could Convince Anyone To Invest In The Shapewear Line: Photos

It’s safe to say Kim Kardashian loves her Skims line! The 40-year-old reality star always shares photos of herself wearing the shapewear line, which launched in September 2019. 

Over the years, the makeup mogul has expanded her line into bodysuits, loungewear, waist trainers and more. 

Of course, the line was a huge success — she racked in $2 million dollars after she released the line, and the collection sold out within minutes — and now not only does the Kardashian-Jenner clan wear Skims, but so do other celebrities. 

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Jenna Dewan, La La Anthony, Sofia Richie, Ashley Graham and more have posted photos in which they were totally *feeling themselves* in the apparel.

The beauty guru had a vision for what she wanted Skims to look like. “In the past, people might assume that shapewear is more like girdles — something that’s extremely uncomfortable,” she said. “I’ve worn corsets for events, I know how uncomfortable it is. That’s not the vibe of what I wanted.

“We started Skims with the intention of being a shapewear brand,” she added. “But now it’s so much more — it has definitely exceeded our expectations.”

While some businesses have suffered due to the ongoing coronavirus pandemic, Kardashian is grateful that her cozy sets have taken off at the perfect time since everyone is staying home more. 

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“I feel fortunate that we had launched our first loungewear set just a couple of months before the pandemic hit. I think that’s what people really want to wear,” she revealed.

As usual, Kardashian has a hit on her hands. Scroll through the gallery below to see some of her best Skims outfits.