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Piers Morgan Slams Demi Lovato, Calling Singer 'Deluded' For Her 'Vile Attempt To Bully' L.A. Frozen Yogurt Joint

piers morgan demi lovato bigg chill los angeles frozen yogurt diet culture vultures
Source: MEGA

Apr. 20 2021, Updated 9:54 a.m. ET

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Piers Morgan offered his two cents on the recent drama involving Demi Lovato and frozen yogurt after the singer slammed L.A. joint The Bigg Chill, suggesting that they promote "diet culture."

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"My new @DailyMail column is about dumb, deluded @ddlovato and her vile attempt to bully, shame & ruin my favourite frozen yoghurt store. Posting soon," Morgan tweeted on Monday, April 19. 

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Source: Piers Morgan/ Twitter

In the column, Morgan accused the "Dancing with the Devil" singer of setting "out to shame The Bigg Chill but all she did was shame herself."

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"The 28-year-old multi-millionaire pop singer was so disgusted by her experience at The Bigg Chill that she decided to declare war on the store yesterday, on her Instagram page to her 102 million followers," the 56-year-old wrote. "How dare she try to destroy The Big Chill simply for doing its job, one that it does very well to widespread popular acclaim? Who the hell does Demi Lovato think she is?

"Not a day goes by without some celebrity somewhere claiming to feel 'triggered' by something, mainly in an attempt to weaponise their victimhood, raise their profile and make money," he added.

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Lovato's fans were quick to come to her defense. 

"What is your problem with successful women? Stop discouraging a woman's worth, Demi's been through enough without you having to chime in with this irrelevance. Honestly grow up and focus on positivity," one user responded to his initial tweet. 

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"You do know Demi said her piece and apologies last night live on Instagram. She's even offered to work with them. Why bully someone with history of mental health. These targeted articles could send Demi to spiral. It's cruel," another noted. 

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Morgan's take comes after Lovato previously expressed grievances with the yogurt chain on her Instagram Story over the weekend, as previously reported by OK!

"Finding it extremely hard to order from @thebiggchillofficial when you have to walk past tons of sugar free/other diet foods before you get to the counter," she wrote.  

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The brand responded to Lovato, insisting that they are not "diet vultures." They added, "[We] carry items for diabetics, [people with] celiac disease, vegan and of course have many indulgent items as well. 

"We cater to all of our customers needs for the past 36 years. We are sorry you found this offensive," Bigg Chill explained.

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However, Lovato still seemed displeased and offered some suggestions. "I was thinking, maybe it would help if you made it more clear that the sugar free options and vegan options are for that," she wrote back. "Labeling the snacks for celiac diabetes or vegans. When it’s not super clear, the messaging gets confusing and being in LA it’s really hard to distinguish diet culture vs. health needs. 

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"I think more clearer messaging would be more beneficial for everyone," she said. "You aren’t wrong for catering to many different needs but it’s about not excluding one demographic to cater to others."

Lovato then apologized on Monday, April 19, via Instagram Live and said her message was "misconstrued." 

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"When I messaged this froyo place, originally I wanted to make a point, and I wanted to call out behaviors or branding things that didn't sit right with me. As someone who deals with an eating disorder and is in recovery from an eating disorder, I still to this day have a hard time walking into a froyo shop, ordering yogurt and being content with it and keeping it down," she said.

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