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'RHONY' Star Erin Lichy Reveals How She and Her Husband Abe Started Their Mezcal Brand: 'I'm a Serial Entrepreneur'

Photo of Erin Lichy.
Source: YEON J YUE/PURPLE J VISUAL

Erin Lichy reveals how she and her husband started their mezcal company, Mezcalum.

Aug. 29 2024, Published 9:00 a.m. ET

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Erin Lichy was way ahead of the curve when it came to the Mezcal craze.

The Real Housewives of New York City star and her husband, Abe Lichy, launched their mezcal brand, Mezcalum, in 2023 and have been bringing the crisp taste of the smoky agave cocktail to parties all around New York ever since.

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mezcalum
Source: EMANUEL FANTINI

Erin Lichy dishes on starting her mezcal company, Mezcalum, with her husband, Abe Lichy.

Erin chats exclusively with OK! about why they wanted to bring their own brand of mezcal to the market, how they are able to work together and maintain a healthy marriage and why she's a "serial entrepreneur."

"Abe and I love Tulum. We've been going for many years," she recalls of how the two got the idea for their company. "We ended up at this gorgeous house on the beach, and one of the house managers came one night with a bunch of local mezcals without a name, brand or anything. We tried it, totally overserved ourselves, and when woke up the next day, we were like, 'How do we feel as good as we do right now? I'm not dying or hung over.'"

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mezcalum
Source: YEON J YUE/PURPLE J VISUAL

Erin Lichy and her husband, Abe Lichy, got the idea to launch a mezcal brand after visiting Tulum.

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The more the pair learned about the specific type of alcohol, the more inspired they became. "We had this whole conversation with him [the manager] that was really insightful about what mezcal is, how it's made and the differences between mezcal and tequila," she says. "By Mexican law, mezcal has to be a 100 percent pure agave, while tequila only has to be 51 percent. So, there's a lot of hidden additives and sugars and things that they don't have to disclose so people just don't know about it."

As the duo continue to grow their business, they've been able to divide and conquer when it comes to running the company. "We learned from having a business in our prior life together that it's really important to delegate roles," Erin notes. "It was like, 'You are going to be fundraising, operational, dealing with distillers and distributors and production and I'm going to be design, marketing, branding.'"

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rhony erin lichy reveals genesis tequila brand mezcalum
Source: @ERINDANALICHY/INSTAGRAM

Erin Lichy and Abe Lichy began Mezcalum in 2023.

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"You learn all these lessons. I love to say that your twenties are your years for exploration. Your thirties are your years for growth, and your forties, you know a lot more so you can just improve a bit more," the Bravo star adds.

Despite being in real estate, a reality star and a mezcal aficionado, this venture may certainly not be her last. "I'm a serial entrepreneur. It's who I am. I don't know how to be another way," Erins notes.

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rhony erin lichy reveals genesis tequila brand mezcalum
Source: MEGA

Erin Lichy is gearing up for the upcoming season of 'RHONY.'

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"I'm always evolving, and I'm no longer so interested in what I was doing before as an entrepreneur compared to where I am now," she says. "I'm not going to say exactly what, but you're going to see some changes and some new things that I have going on that lend itself more to where I'm at in my life."

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