How Kylie Jenner, 2020's Highest-Paid Celebrity, Spends Her Million-Dollar Fortune

kylie jenner net worth
Source: MEGA

Jan. 15 2021, Published 5:15 p.m. ET

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Even though Kylie Jenner is the baby of the Kardashian crew, she ranks as the second-highest earning member of the family (Kim Kardashian took first place). Even more impressive? She's just 23 years old!

As of 2020, the brunette babe’s net worth is $700 million. However, in 2019, Forbes declared that the Keeping Up With the Kardashians starlet was the youngest self-made billionaire, thanks to her successful company Kylie Cosmetics. 

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But in May 2020, the outlet accused her of “inflating the size and success of her business for years” and said that her fortune was actually under $900 million. 

Following the shocking news, Jenner slammed the claims on Twitter. “What am I even waking up to. I thought this was a reputable site,” she wrote. “All I see are a number of inaccurate statements and unproven assumptions LOL. I’ve never asked for any title or tried to lie my way there EVER. Period.” 

Nevertheless, the mom-of-one — who was crowned the Highest Paid Celebrity of 2020 by Forbes — has come a long way over the years and built an empire. “I didn’t expect anything. I did not foresee the future,” she previously said about her brands taking off. “But [the recognition] feels really good. That’s a nice pat on the back.” 


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So, how exactly does Jenner make money? For one, their E! show — they signed a $150 million deal with the company in 2017 — has been on television since 2007, and Kris Jenner later confirmed that she splits the money evenly between everyone, which means Jenner makes around $4.5 million each season.  

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Then, Jenner founded her makeup company, Kylie Cosmetics, in 2015, and in the first 18 months, she brought in $400 million in revenue. In November 2019, Jenner sold half of her 90 percent stake in her company to Coty Inc., which owns brands like CoverGirl and MaxFactor, at a $1.2 billion valuation. 

If the deal was all-cash, Jenner would have gotten around $340 million post-tax from the deal, in addition to owning a 45 percent stake in the brand

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Jenner also went on to create Kylie Skin and has a fashion line with sister Kendall Jenner called Kendall + Kylie Clothing Collection. 

On top of that, she gets paid a ton of money to promote products and partnerships on Instagram. Jenner also has endorsement deals with PacSun and Puma, which brings in about 20 percent of her earnings

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As for how Jenner spends her money, she paid $36.5 million for her Holmby Hills, Calif., mansion in April 2020 and paid another $15 million for a vacant lot in Hidden Hills, Calif. in May 2020. Not to mention, Jenner also owns a separate $12 million mansion in Hidden Hills. 

Jenner also loves to travel. In March 2020, she booked a six-bedroom villa in the Bahamas for $11,000 a night. Prior to the pandemic, a source revealed that she spent an estimated $50 million to $70 million on a Global Express Jet


The television personality also loves to spoil her daughter, Stormi Webster. So much so, she threw her a theme park birthday in 2020, and prior to that, Stormi had another big blowout in true Kardashian fashion


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