'O.J.'s Bloody Footprint Is On The Kardashian Balance Sheet': Unauthorized Biography Exposes The Truth Behind The Dirty Deal That Made Them Billions

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Source: MEGA (2)

Jan. 10 2021, Updated 4:53 p.m. ET

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The Kardashian-Jenner fortune is partly built on “blood money” made in a business deal with shamed NFL star O.J. Simpson, OK! has learned.

The shocking revelation is contained in a new book, Dirty Sexy Money: The Unauthorized Biography of Kris Jenner, that uncovers the real story behind the rise, fall and rise of modern history’s greatest celebrity dynasty.

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OK! has exclusively obtained an advanced copy of the book, which promises to deliver a “true story of ambition, wealth, betrayal and how a ruthless Beverly Hills socialite became the ultimate momager and raked in billions.”

Celebrity biography Cathy Griffin and investigative journalist Dylan Howard trace the seeds of the superstar clan’s billions and reveal handsome profits were made in the sale of a company co-owned by Simpson and Kris Jenner’s first husband and father of Kim, Kourtney and Khloé, Robert Kardashian

The businessman was a close friend of Simpson and was part of his defense team when he went on trial for the brutal slaying of his former wife, Nicole Brown Simpson, and her boyfriend, Ron Goldman.


O.J. was sensationally acquitted of the murder but later found responsible for the deaths in a civil case which financially ruined him.

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During research for the book, published by Skyhorse Publishing on January 5, Griffin and Howard uncovered details of a business deal between the men made in the mid-'70s before Kris married Robert, which helped build his fortune.

Robert first met O.J. during a game of tennis in 1970. They became inseparable friends and started a joint business venture, Juice Inc. 

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O.J. was planning for his retirement, and Robert became a business mentor to him. The men opened a fashion store together, Jag O.J., and a frozen yogurt shop called Joy. They shared considerable profits when they sold both businesses a short few years later

Robert was a shrewd investor and went on to build up a publishing firm, Radio & Records, which he sold for over $12 million in 1979, by which time he had married Kris and they had their first child, Kourtney, who was one year old at the time. 


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The fortune he made from his earnings in that deal is widely acknowledged to have helped elevate his wife to the wealthy Beverly Hills socialite position from which she built the Kardashian brand.

Dirty Sexy Money: The Unauthorized Biography of Kris Jenner provides an unflinching exposé of the naked ambition that drove Kris to make her family the most famous in the world, often using sex to climb the social ladder.

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The revelations about the source of some of the money that built the family could be an embarrassment to them.

Additionally, a source tells OK!: “The Jenner/Kardashian clan have never professed to be whiter than white but the links between them and O.J. Simpson must be a perpetual PR headache. There is no doubt that Robert benefited financially from his relationship with O.J. 

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“Of course, this happened before the murder and we must not forget that O.J. was found not guilty, but the civil case held him responsible and there are many who, to this day, believe he did it. 


“In terms of brand, any association with O.J. is toxic. Even Kris and Robert shunned him in the end. So, to have a former financial link to him, no matter how small or remote, is a reputational stain. In some respects, O.J.’s bloody footprint is on the Kardashian balance sheet.”

Dirty Sexy Money: The Unauthorized Biography of Kris Jenner shot to the top of the Amazon charts even prior to its release to become a number one best-seller biography.


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