EXCLUSIVEKris Jenner: The World's Most Lucrative Social Media Monetizer, Commanding $200K Per IG Post, Reveals Book
Jan. 11 2021, Published 12:01 a.m. ET
An explosive new unauthorized biography on Kris Jenner reveals that the Hollywood momager commands almost $200,000 for a single Instagram post and palmed $150 million for the past five seasons of Keeping Up With the Kardashians.
Dirty Sexy Money: The Unauthorized Biography of Kris Jenner, released on January 5, promises to deliver a “true story of ambition, wealth, betrayal and how a ruthless Beverly Hills socialite became the ultimate momager and raked in billions.”
Despite Kris, 65, watching her hit E! show being shelved last year, the businesswoman’s earning potential is still projected to rocket because of the shrewd way she has harnessed social media.
Dirty Sexy Money: The Unauthorized Biography of Kris Jenner, exclusively obtained by OK! prior to its nationwide release, reveals the true story of how Jenner created modern history’s most influential celebrity dynasty.
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Celebrity biography Cathy Griffin and investigative journalist Dylan Howard use first-person testimony, insider sources and in-depth research to uncover the untold story of how Kris used men and naked ambition to turn her family into a billion-dollar industry.
Even though she was the brains who pioneered the commercial power of Instagram, the social media platform, her earnings on the platform are now eclipsed by her daughter Kim, who can rake in over $950,000 for a single post.
The all-time leader of the family, though, is 23-year-old mom-of-one Kylie Jenner. Her beauty and clothing line profits have exceeded all-time records, attracting the attention of Forbes magazine as the world’s youngest self-made billionaire.
Dirty Sexy Money: The Unauthorized Biography of Kris Jenner reveals how, in 2007 when the first series of Keeping Up With the Kardashians aired, Kris realized that reality television alone would not bring her the riches she craved.
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As the book explains: “Kris was undoubtedly driven by a desire for fame and attention, but she studied the Real Housewives franchise and saw a trend that disturbed her. The TV network was raking in profits off the back of the stars, but the people on the show had a short shelf life. Reality stardom alone was not a passport to wealth. Kris knew she had to plan a strategy for her children to have a future and work out a way to harness the exposure the show gave them and turn that into money.”
What followed were branded product tie-ins, merchandising and businesses, cashing in on the infamy of the Kardashian name — that shot to prominence through her ex-husband, Robert, who was a member of the famed O.J. Simpson "Dream Team" that got the NFL superstar acquitted on double murder charges.
Kris created a brand and used the show as a 13-year-long infomercial for her and her children’s schemes and designs.
The book continued: “Even with the show now over, Kris will continue to expand her children’s fashion and product lines and secure them lucrative endorsements, earning her 10 percent momager fee.”
While the announcement that the show was being dropped came as a shock to fans, its absence from screens is unlikely to affect the family’s bank balance.
Ratings had dropped drastically. When the first episode of the final season premiered in September 2020, it brought in just 677,000 viewers, the lowest number ever in the history of show. But the numbers are irrelevant because the family’s audience is now on social media, the books argues. They have over 750 million followers between them, a bigger audience than television could ever provide, which gives them unlimited earnings for posts.
“Living such an intensely public life doesn’t give Kris the option of crawling into bed and pulling the covers over her head,” the co-authors write in Dirty Sexy Money: The Unauthorized Biography of Kris Jenner. “She’s secured great wealth for herself, her children, and her grandchildren. The Kardashians’ seemingly overnight stardom was actually born from years of painstaking grooming and plotting by Kris.”
Dirty Sexy Money: The Unauthorized Biography of Kris Jenner shot to the top of the Amazon charts even prior to its release to become a number one best-seller biography.
