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Idris Elba has teamed up with a multivitamin energy drink to launch this new campaign.
The actor appears in Purdey's Thrive On 2016 promotion which "explores, celebrates and inspires people who have the courage to follow their own path, who value a life built on experience and discovery, and who continue to strive to better themselves".
Beasts of No Nation star Idris, 43, said: "I feel passionate about this partnership with Purdey's because I've always been a strong believer that you're in charge of your own destiny. 
"Life is full of possibilities that are ours for the taking, and I'm looking forward to inspiring people to start thinking and acting in new ways, to really thrive, because no matter how far you get, there's always more you can do."
Kevin McNair, GB Marketing Director, said: "As Idris embodies thriving, we considered him the ideal fit for the brand and to spearhead the new campaign which aims to inspire people to get more out of life."
Idris will introduce the public to the concept of 'thriving' in a series of short films.
*MUST CREDIT Splash/Purdey's/Britvic* 

Pictured: Idris Elba teams up with Purdey's
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Picture by: Splash/Purdey's/Britvic

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