Beauty Trends

A Look Into The Salmon DNA 'Mermaid' Facial Making Celebs Glow — and Why It’s Not Just a Women’s-Only Secret Anymore

Dr. Steve R. Fallek, Medical and Surgical Director at BeautyFix Medspa, speaks exclusively to OK! about the rising demand for natural, regenerative skin treatments.

Minnie Driver joked celebrities are getting 'new faces for Christmas' amid plastic surgery craze

Celebrity hairstylist Andrew Fitzsimons is the genius behind Kourtney Kardashian and Kim Kardashian's hair looks.

Save on sought-after makeup products with high-quality alternatives. OK! helps you shop Boohoo's sun-kissed highlighter stick.

Prepare to feel confident as you celebrate your loved one's special day. OK! helps you shop wedding guest beauty essentials you won't regret buying.

There are just days left to save big on must-have products from the Nordstrom Anniversary Sale. OK! helps you shop top trending styles from the one-of-a-kind event.

Hailey Bieber's newest skincare line strives to achieve a 'glazed donut finish.' OK! helps you shop makeup products that will seal this trend to perfection.

As summer has been flying by, it is almost time we start preparing our beauty drawers for fall. OK! helps you shop trending products from the Nordstrom Anniversary Sale.

TikTok has once again provided us with an affordable beauty option that has equally as impressive results. OK! helps you shop Charlotte Tilbury alternatives.

The celebrity-approved makeup brand Charlotte Tilbury has joined the Nordstrom Anniversary Sale! OK! helps you shop the celebrity loved luxury beauty brand.

Secure stunning makeup products without breaking your bank account! OK! helps you shop a beautiful Rare Beauty liquid blush alternative from Revolution Beauty.

It is time to put an end to applying harmful products to your hair and body. OK! helps you shop the best beneficial bathroom essentials below.

Supermodel Hailey Bieber is known for her signature sleek bun, However, this TikTok creator experienced breakage from recreating a similar top knot.

June 1st marks the month-long celebration of LGBTQ+ pride. OK! helps you radiate confidence with the best makeup and beauty collections for Pride Month.

Revamp your cosmetic collection with affordable products that will have you radiating confidence. OK! helps you shop the beauty essentials.

Refy's Gloss Highlighter is not your older sister's 2016 Champagne Pop. Here, our Deputy Editor, Nikki Schuster explains how it glows in a 'completely new way.'

If 2021 was defined as the year of reverse shampooing, reverse skincare is that for 2022. Here's what you need to know about this trend and whether it works.

Want glowing, youthful skin that will have your face feeling refreshed? 'OK!' helps you shop Vitabrid's soothing dual drop facial serum from Nordstrom!

With thin and full brows trending, staying stylish is tough. Here are expert-backed tips to help you rock this year's boldest brow trends – no tweezers needed.

From contour and highlight to bold shadows, drag makeup has had a major influence on recent beauty trends. Here's how queens inspired these beloved techniques.

Beyond Coachella's classic trends, pearls emerged as a trend at this year's festival. From makeup accents to full dresses, here's how you can get the look.

From blue accents to vintage-inspired glam, OK! is giving you the hottest beauty trends from the 2022 Grammys red carpet. Shop the products from the Sephora sale.

Treat yourself this Valentine's Day with essential beauty products that will make you feel more confident than ever. OK! helps shop skin and body necessities!

Valentine's Day is less than one month away. OK! helps you get ready to have the perfect night by shopping various outfits for any occasion!

Our resident Shoeolgy blogger Evelyn Lozada stopped by the OK! office to talk about all things beauty—see which herbal drink she swear by for better skin and