Euphoric Beauty: Alexa Demie Shares How To Recreate Her Signature '90s Lip – Get The Look
As the '90s revival reaches its crescendo in the makeup world, Euphoria's Alexa Demie has become a beauty icon. Here's how to recreate her signature nude lip.
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Television + ‘Thirst Trap’ Icon Martha Stewart Shares Her Beauty Secrets –– Shop Now
In an era obsessed with skincare and anti-aging, it seems Martha Stewart has emerged as an unlikely beauty icon. Here are her best beauty and skincare tips.
Reverse Skincare: Beauty Experts & Influencers Sound Off On This Viral TikTok Skincare Trend –– Shop Now
If 2021 was defined as the year of reverse shampooing, reverse skincare is that for 2022. Here's what you need to know about this trend and whether it works.
How Samara Weaving Gets A Flawless Base By Layering Concealers –– Shop Now
If you've ever thought about ditching your concealer, you're not alone. 'Nine Perfect Strangers' star Samara Weaving shares her tips for flawless skin.
Negative Space Liner: Get Graphic With This Makeup Trend –– Shop Now
The latest Euphoria-inspired look? Barely-there liner. Here's how you can achieve the look at home, as explained by beauty experts and makeup artists.
Mushroom Mania: Three Ways To Rock Fungi-Inspired Fashion This Spring –– Shop Now
Want to be a fungi in the world of fashion this Spring? From mushroom-themed jewelry to silk gowns, here are three ways to hop on the mushroom mania trend.
If You're Reading This, Clean Your Makeup Brushes: How To Properly Clean And Care For Your Beauty Tools –– Shop Now
When was the last time you washed your makeup brushes? Here, experts share their tips and tricks on how to get your beauty tools sparkling clean every time.
OK! Tests Out The Skincare Serum Everyone Is Raving About — Shop Now Before It Sells Out Again!
Want glowing, youthful skin that will have your face feeling refreshed? 'OK!' helps you shop Vitabrid's soothing dual drop facial serum from Nordstrom!
How The Anne-Hathaway Backed 'Coastal Grandmother' Aesthetic Became TikTok's Hottest Spring Style Movement –– Get The Look
With linen shirts and knit sweaters, the Coastal Grandmother trend has taken the fashion world –– and influencers of all ages –– by storm. Get the look now.
On Point(e): Inside The 'Balletcore' Dancewear Trend — Get The Look
Twirling en pointe may be difficult, but dressing like a ballerina doesn't have to be. Here are three tutu cute ways to hop on this spring's 'balletcore' trend.
The Best Mother's Day 2022 Sales Happening Right Now — Shop Now
Mother's Day is almost here which means Mother's Day sales are in full swing. We've got the scoop on must-have deals and sales not to be missed.
Festival Fashion Trend! Cowboy Boots Were The 'It' Shoe At Coachella 2022 — Get The Summer Style
Up your summer shoe game with a pair of cowboy boots! 'OK!' helps you shop the most sought-after pairs of fancy footwear worn by the hottest celebrities.
Best Of Both Brows: Rock Thin & Full Brow Trends In 2022 – Get The Look
With thin and full brows trending, staying stylish is tough. Here are expert-backed tips to help you rock this year's boldest brow trends – no tweezers needed.
‘Bridgerton Blush’ Is The Regency-Inspired Beauty Trend We Need Right Now –– Get The Look
Be the diamond of the season! Flushed-looking 'Bridgerton' Blush is the hottest beauty trend of the spring. Here's how to get the Regency-era inspired look.
'... & The Rest Is Drag': How Drag Queens Perfected Your Favorite Beauty Trends — Shop Now
From contour and highlight to bold shadows, drag makeup has had a major influence on recent beauty trends. Here's how queens inspired these beloved techniques.
Reduce, Reuse & Recycle: Get The Perfect Green Beauty Routine This Earth Day –– Shop Now
From saying no to makeup wipes to opting for refillable products, here's how to 'reduce, reuse, recycle' throughout your beauty routine this Earth Day.
Feeling Pretty: How Euphoria Stars Used Texture To Reinvent The Little Black Dress –– Get The Look
The little black dress is back –– but with a high fashion twist. Here are four modern ways to style the trend for 2022, inspired by the cast of Euphoria.
Get Closer To The Action: Bet Station Makes Sports Betting Online Easy — Learn More
If you’re new to the world of sports betting, have no fear because Bet Station easily breaks down what you need to know from the top sports betting sites.
Spend With Ukraine. Stand With Ukraine. Join The Alliance To Support Ukrainian Entrepreneurship Through Stylish Fashion Brands — Shop Now
Stand with Ukraine by spending on products you'll love from Ukrainian businesses. OK! helps you shop fashionable favorites from the Eastern European country.
Seeing Red: How To Rock The Red Hair Trend, As Told By Experts –– Shop Now
From Kendall Jenner to Zendaya, red hair has recetly taken Hollywood by storm. Here's how to rock auburn tresses, as told by colorists and hairstylists.
Hot New Brand Alert: Introducing Your New Brunch Uniform From This Luxury-Meets-Leisure Line — Shop Now
Find your next brunch uniform from the hottest new brand. OK! helps you shop the luxury-meets-leisure clothing brand, Project Unfollow.
Teen Pop Sensation Olivia Rodrigo Signs On As The First Celebrity Face Of Glossier –– Shop Now
Fresh off her Grammy Award wins, teen pop star Olivia Rodrigo has signed on as Glossier's first celebrity spokesperson.
Long Locks: How To Rock Hair Extensions This Summer – Get The Look
From what is considered the 'Rolls Royce' of hair extensions to advice for proper hair maintenance, here are three tips to rocking extensions this summer.
OK!'s Favorite Aromatherapy Inhalers Are The Perfect Way To Help You Relax & Breathe Easy — Shop Now
Relax your mind and breathe easy, without the harsh effects of nicotine. OK! helps you shop endless flavors of calming heated aromatherapy inhalers.
The Girl With The Pearl Everything: How To Hop On Coachella’s Pearl Trend –– Shop Now
Beyond Coachella's classic trends, pearls emerged as a trend at this year's festival. From makeup accents to full dresses, here's how you can get the look.
From Chainmail To Knits: The Hottest Trends From Coachella 2022 — Shop Now
From monochrome ensembles to the re-emergence of knitwear, here are four trends that rocked the Coachella Valley Music and Arts Festival this weekend.
Camila Cabello On Beauty Secrets & Tips For Feeling Her Best: 'I Really Prioritize Skincare' — Shop Now
From egg white masks to serums and overcoming acne, the 'Senorita' singer shares her approach to skincare, beauty, and of course, her confidence.
OK! Helps You Dress To Impress By Re-Creating Celebrity Coachella Couture — Get The Looks For Less
As we close out the first Coachella weekend, it's time to take a glance at our favorite celebrity festival styles, and 'OK!' helps create similar Coachella fashion.
Inside The Hair & Beauty Routine Of 'Scream' Star Jenna Ortega — Get The Look
When she's not taking the genre of horror by storm as Gen Z's newest scream queen, 'Scream' actress Jenna Ortega is busy with her passion for beauty and haircare.
'The Kardashians': Three Major Takeaways From The Hulu Show's Debut — Shop The Brands
From Kim's legal struggles to Kourtney's new romance, 'The Kardashians' premiere was full of drama. Here are three major takeaways from the first episode.
Billie Eilish & Conan Gray Collab With American Express For An Exclusive & Extravagant Coachella Merch Drop — Shop Now
Stars Billie Eilish and Conan Gray have partnered with American Express to launch trendy, must-have merch for Coachella 2022. OK! helps you shop the collection.
Inside Nicola Peltz's Bridal Gown For Brooklyn Beckham Wedding — Shop Now
Acquiring Nicola Peltz's custom Valentino wedding gown was 'the ultimate couture experience,' but that doesn't mean you can't rock this style. Here's how.
Say Yes To The Dress! Designer Pnina Tornai Collaborates With Azazie For A New Bridesmaid Collection — Shop Now Based On Your Zodiac Sign
Designer Pnina Tornai launched breathtaking bridesmaid dresses. OK! helps you shop based on your zodiac sign to stand out while standing next to your best friend.
Emily Ratajkowski Collabs With Superga To Launch This Season's It-Girl, All-White Sneaker — Shop Now
Model Emily Ratajkowski is Superga's newest global ambassador, and the dream duo just dropped this season's best sneaker collection. OK! helps you shop the shoes.
Hailey & Justin Bieber's Matching Magic Mushroom Necklace Is On Sale For Only $30! — Shop Now
Our favorite celebrity couple has been posting the most adorable pictures in matching mushroom necklaces. OK! helps you shop the stunning jewelry from Frasier Sterling.
Fabletics Hosts L.A. Launch Event With Caelynn Miller-Keyes, Lauren Gores, More For Their New High-Quality & Affordable Swimwear Line — Shop Now
Activewear brand Fabletics has expanded from their typical athleisure, creating a fabulous swimwear line. OK! helps you shop the new collection for yourself!
From Lil Nas X To Halsey, Re-Create The Best Grammys Red Carpet Makeup Looks At The Sephora Sale — Shop Now
From blue accents to vintage-inspired glam, OK! is giving you the hottest beauty trends from the 2022 Grammys red carpet. Shop the products from the Sephora sale.
OK! Rounds Up The Top Star-Studded Styles You Need To Shop From The 2022 Grammy Awards — Get The Looks For Less
The curtain closed on award season Sunday night as celebrities strutted the Grammys red carpet in sensational silhouettes. OK! helps you re-create the looks.
Olivia Rodrigo's Hairstylist Shares The Secret To Her Glossy Grammys Hairdo — Get The Look
It might be brutal out here for Rodrigo, but at least her hair looks good. Here's how hairstylist Clayton Hawkins says he got the look for the star's big night.
Look Like A Star On The Red Carpet! We Tried The Viral TikTok Foundation Hack & Here's What We Think — Shop Now
Is the key to red carpet-ready skin really as easy as 1-2-3? OK! put the viral trend to the test. We're giving our unbiased opinion, plus the products to shop.
Keeping Up With Kylie! Dress Like The Social Star By Shopping Her Best Fashion Moments — Get The Looks For Less
Model, businesswoman and media personality Kylie Jenner never fails to show out in style. OK! helps you shop the fashionista's most iconic fashion moments.
Re-Create The Most Bold & Beautiful Looks From The 2022 Oscars — Shop Now
The 94th Annual Academy Awards was a night filled with drama, celebration and iconic stand-out fashion. OK! helps you shop stunning silhouettes from iconic stars.
OK!'s Wedding Guest Style Guide Covers All Trending Essentials For A Full Fashion-Forward 'Fit — Shop Now
Wedding season is among us, and with exciting celebrations to attend comes the need for stylish outfits. OK! helps you shop this season's best dresses and designs.
Inclusive Clothing Brand, Fashion To Figure, Teams Up With Gabrielle Union For The Launch Of Their Stunning Spring Capsule Collection — Shop Now
Activist Gabriella Union has once again partnered with Fashion to Figure, launching a stunning spring collection. OK! helps you shop the inclusive styles!
Shopping Alert! The Sexy Styles From Kim Kardashian's New Skims Swim Collection Are Selling Out Fast — Shop Now
Kim Kardashian's signature fashion brand, Skims, has released a unique, must-have swimsuit line dubbed Skims Swim. OK! helps you shop the fast-selling swimwear!
Gorgeous Country Star Kelsea Ballerini Steps Out In Style To The 57th Academy Of Country Music Awards — Get The Look
Singer Kelsea Ballerini stole the show at this year's Academy of Country Music Awards with multiple style moments. OK! helps you shop the stunning silhouettes.
Fifty Shades Of Spring! With Next Season's Styles In Full Swing, Make Sure To Stay On-Trend By Having The Hottest Colors In Your Closet — Shop Now
It's time to store away our sweaters and overcoats and bring out our favorite warm-weather styles. OK! helps you shop the hottest colors of the spring season!
Women Empowering Women! Celebrate International Women's Day By Shopping Female-Founded Fashion Brands — Shop Now
Style check? We have you covered. In honor of International Women's Day, OK! has curated the ultimate guide to shop fashion brands for women, founded by women!
Come Sail Away With OK!’s Curated Resort Wear 2022 Must-Haves For Your Next Relaxing Retreat Under The Sun! — Shop Now
From floppy hats to flattering bikinis, we've got you covered with fashion essentials for your next island retreat. OK! helps you shop the resort wear styles!
Shop It Like It's Hot! Nasty Gal Sells Trending $1,790 Bottega Veneta Color Block Chelsea Boot Look-Alike For Only $51 — Get The Look For Less
Spruce up your spring style while staying on budget with this season's latest must-have boots! OK! helps you shop look-alike designer shoe trends for under $55.
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