Beauty Trends

Latest Beauty Trends News and Updates

  • rare beauty blush dupe tik tok revolution shop feature
    SHOPPING

    OK! Discovered This $8 Tik Tok Viral Rare Beauty Blush Dupe From Revolution Beauty That You Must Try For Yourself — Shop Now

    Secure stunning makeup products without breaking your bank account! OK! helps you shop a beautiful Rare Beauty liquid blush alternative from Revolution Beauty!
    By Rebecca Friedman
  • bathroom restock beauty skin hair products shop feature
    SHOPPING

    Bathroom Restock! Cleanse Your Skin & Hair With These Amazing Products — Shop Now

    It is time to put an end to applying harmful products to your hair and body. OK! helps you shop the best beneficial bathroom essentials below.
    By Rebecca Friedman
  • hailey bieber hair breakage shop
    SHOPPING

    This Hailey Bieber Inspired Hairstyle Might Cause Severe Breakage — Shop Now

    Supermodel Hailey Bieber is known for her signature sleek bun, However, this TikTok creator experienced breakage from recreating a similar top knot.
    By Katherine Tinsley
  • pride month makeup beauty collections shop feature
    SHOPPING

    Celebrate Pride Month & Let Your Inner Beauty Shine With These Colorful Beauty Collections — Shop Now

    June 1st marks the month-long celebration of LGBTQ+ pride. OK! helps you radiate confidence with the best makeup and beauty collections for Pride Month.
    By Rebecca Friedman
  • makeup routine tutorial products winky lux shop
    SHOPPING

    OK!'s Go-To Makeup Routine For Your Next Date Night From Start To Finish — Shop Now From Winky Lux

    Revamp your cosmetic collection with affordable products that will have you radiating confidence. OK! helps you shop the beauty essentials.
    By Rebecca Friedman
  • okdailycheckout
    SHOPPING

    The Daily Checkout: The Best Highlighter For The 'Hollywood Look' As Told By Our Deputy Editor — Shop Now

    Refy's Gloss Highlighter is not your older sister's 2016 Champagne Pop. Here, our Deputy Editor, Nikki Schuster explains how it glows in a 'completely new way.'
    By Carly Tennes
  • reverseskincare
    SHOPPING

    Reverse Skincare: Beauty Experts & Influencers Sound Off On This Viral TikTok Skincare Trend –– Shop Now

    If 2021 was defined as the year of reverse shampooing, reverse skincare is that for 2022. Here's what you need to know about this trend and whether it works.
    By Carly Tennes
  • skincare serum vitabrid brighten glow routine shop feature
    SHOPPING

    OK! Tests Out The Skincare Serum Everyone Is Raving About — Shop Now Before It Sells Out Again!

    Want glowing, youthful skin that will have your face feeling refreshed? 'OK!' helps you shop Vitabrid's soothing dual drop facial serum from Nordstrom!
    By Rebecca Friedman
  • eyebrowsthumb
    SHOPPING

    Best Of Both Brows: Rock Thin & Full Brow Trends In 2022 – Get The Look

    With thin and full brows trending, staying stylish is tough. Here are expert-backed tips to help you rock this year's boldest brow trends – no tweezers needed.
    By Carly Tennes
  • featuredragmakeup
    SHOPPING

    '... & The Rest Is Drag': How Drag Queens Perfected Your Favorite Beauty Trends — Shop Now

    From contour and highlight to bold shadows, drag makeup has had a major influence on recent beauty trends. Here's how queens inspired these beloved techniques.
    By Carly Tennes
  • chloebaileyfeatured
    SHOPPING

    The Girl With The Pearl Everything: How To Hop On Coachella’s Pearl Trend –– Shop Now

    Beyond Coachella's classic trends, pearls emerged as a trend at this year's festival. From makeup accents to full dresses, here's how you can get the look.
    By Carly Tennes
  • finalsephorasalethumb
    SHOPPING

    From Lil Nas X To Halsey, Re-Create The Best Grammys Red Carpet Makeup Looks At The Sephora Sale — Shop Now

    From blue accents to vintage-inspired glam, OK! is giving you the hottest beauty trends from the 2022 Grammys red carpet. Shop the products from the Sephora sale.
    By Carly Tennes
  • beauty products valentines day pamper special shop feature
    SHOPPING

    Prepare To Pamper Yourself With 10 Valentine's Day Beauty Products For Your Special Occasion — Shop Now

    Treat yourself this Valentine's Day with essential beauty products that will make you feel more confident than ever. OK! helps shop skin and body necessities!
    By Rebecca Friedman
  • style valentines day outfit perfect occasion shop
    SHOPPING

    Get Ready For Valentine's Day With The Perfect Outfit For Any Occasion — Shop Now

    Valentine's Day is less than one month away. OK! helps you get ready to have the perfect night by shopping various outfits for any occasion!
    By Rebecca Friedman
  • mascara tiktok viral beauty trends shop
    SHOPPING

    *TEMPLATE* We Tried The Viral TikTok Mascara & Here's What We Think — Shop Now

    Tktktktk
    By Karli Poliziani
  • Evelyn Lozada
    VIDEOS

    Basketball Wives Star Evelyn Lozada Talks Beauty Secrets

    Our resident Shoeolgy blogger Evelyn Lozada stopped by the OK! office to talk about all things beauty—see which herbal drink she swear by for better skin and
    By kacciardo
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