Meghan Markle and Prince Harry fled the U.K. in 2020, and the duo quickly attempted to establish themselves in Hollywood. Although they secured contracts with Spotify, Netflix and Penguin Random House, the ending of their agreement with the music streaming service revealed the cracks within Archewell's foundation.
“The strategy didn’t align with their status,” he continued. “The Sussexes have gone from being treated like, well, the hybrid of Hollywood royalty and actual royalty that they are, to being treated like tabloid fodder.”
PR guru Laura Perkes analyzed their choice to initially profit off of their family feud instead of getting creative.
“As the instigator of all the turmoil that has resulted in him and Meghan being ostracized by the family, it’s not as easy as saying ‘sorry’ and hoping to brush it all under the carpet," Perkes stated.
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“He made the decision to share his truth, but his truth isn’t always the absolute truth. Many people feel betrayed by him and that’s not easily forgivable,” she added.
OK! previously reported Omid Scobie discussed the American-based royals' Spotify deal while promoting his new book, Endgame. The Sussexes were rumored to receive about $20 million to produce a variety of original audio programming, but after the collapse of their deal, executive Bill Simmons branded the Sussexes as "grifters."
“Obviously they had money. But they needed serious money for a proper roof over their heads and security,” Scobie told a reporter.
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“It was the middle of a pandemic, of course, you’re going to sign the deals. But ultimately Spotify were looking for headline-grabbing, media-stirring content and that’s not the direction that the couple wanted to go in, so it fell apart," he continued.