This business venture seems like a natural fit. If David Beckham isn't on the soccer field, he's probably posing for some magazine in his underwear. So naturally, David has launched a new underwear line at H&M in London on Wednesday.

OK! GALLERY: DAVID BECKHAM IS A SEXY SOCCER DAD

Fans anxiously awaited David's arrival to the H&M store and begged for autographs, but it looks like security was pretty tight. It's too bad wife Victoria Beckham wasn't by his side for the launch, but we bet she's busy taking care of their new daughter, Harper.

OK! NEWS: CHECK OUT DAVID BECKHAM'S SEXY SUPER BOWL AD FOR H&M BODYWEAR!

And if you weren't already sure, David really is a star. Just look at the proof on his scarf!

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