Not to be outdone by boyfriend Justin Bieber, Selena Gomez launched her signature fragrance — called Selena Gomez — today at Macy's Herald Square in NYC.

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Before showing off her midriff in shiny white high-waisted shorts and a bandeau top (with a chic white jacket, mind you), Selena looked like just another girl schlepping through JFK airport with a pillow when she arrived in New York yesterday.

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Hundreds of fans showed up to support Selena (many of them even camped out on the street overnight!). The fragrance has notes of raspberry, peach, and pineapple; purple freesia, musk and dewberry; and finally, chocolate, vanilla and amber at the base. Well, it sounds delicious, anyway! And we bet it smells fab, too.

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